Editorial Review of
The River is one of Pacific Beach’s larger clothing stores, offering well-known brands like Lucky, Von Dutch and Diesel at reasonable prices, a happy medium between cheap no-names and overpriced designer lines. Surfer casual is the key word, with a little bit of finesse.
The store boasts a decent variety of jeans, jackets, and shirts for both men and woman, and their shoe selection, ranging from Converse to sexy heels, is worth a careful peruse. Accessories, like belts, hats, and scarves are exceptionally enchanting.