Editorial Review of
Ruehl
Known as the A&F for 30-somethings, Ruehl resembles an apartment setup in the Greenwich Village in New York. The interior design offers separate rooms that are dimly lit to give the impression of walking through a vintage flat. Exposed ceilings, faux fireplaces, and dark wood flooring add to the ambiance of the urban store. Ruehl carries apparel for both men and women, leather goods as well as lifestyle accessories. Although denim is the big seller, the assortment includes tops, bottoms, jackets, swimwear, handbags, flip flops, various accessories, and their signature perfume and cologne.