Editorial Review of
Although American Apparel lacks independent brands, the store’s own branding is bold, relentless, and undeniably intriguing. The company sells the most basic of basics: tee-shirts and tank tops of every cut and color, simple swimsuits, gym shorts, sports bras, sweatshirts, socks, dresses, and even baby and dog clothes.
The clothing bears no logos, no embellishments, and yet it sells itself as a necessary foundation for a fashionable wardrobe. Although the owner is Canadian, American Apparel stays true to its title by only manufacturing clothes in the United States, socially-conscious and sweatshop-free.