Shop: New York Nights at Bloomingdale's

San Diegans are craving an escape from the heat wave; seeking autumn chill and the cozy-chic fall fashion that comes with it.


On Thursday, East Coast style is invading Southern California as Bloomingdale’s at Fashion Valley Mall plays host to New York Nights. A male-centric event taking place at Bloomingdale’s men’s stores across the country, New York Nights will preview the fall season’s top styles. San Diego shoppers can look forward to DJ beats, cocktails, food and a New York-inspired giveaway, presented in partnership with Thrillist.


A South American menswear label will also make its West Coast debut during New York Nights. The Argentine fashion brand Etiqueta Negra will launch shop-in-shops within three Bloomingdale’s retail locations, at Fashion Valley Mall, the Beverly Center and The Falls. The high-end label, founded in 2003, boasts two U.S. boutiques, in New York City and Aventura, Florida.


Etiqueta Negra, meaning Black Label, is known for men’s modern basics and tailored apparel. Loyal fans of the single-button suits, cashmere sweaters and leather jackets include Hollywood’s leading men Jake Gyllenhaal and Gerard Butler, and Argentine soccer star Diego Maradonna. Distressed t-shirts, polo jerseys, denim, handmade horsehide dress shoes and select womenswear pieces can also be found in the line.


Unique to the San Diego shop-in-shop, Bloomingdale’s will display a rare vintage motorcycle from the personal collection of Etiqueta Negra founder, Federico Alvarez Castillo. The label represents Argentina’s rich polo tradition as well as Alvarez Castillo’s passion for rare classic cars.


On Thursday evening, Latin-American singer Rubby Perez will perform live at Bloomingdale’s to kick off New York Nights and welcome Etiqueta Negra to San Diego. The event is free to attend, and the first 250 guests will be gifted with a t-shirt and CD. Perez will sign autographs for fans following the meringue show.


New York Nights: Etiqueta Negra Shop-in-Shop Launch

Thursday, Oct. 11 at 7 p.m.; free

Bloomingdale’s Fashion Valley, 7057 Friars Road,


Pictured: Leather jacket and informal jacket tizado azul by Etiqueta Negra



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