Swimwear trends we’re loving right now include one-shoulder straps,’70s-inspired crochet overlay, soft ripple and ruching details, fierce fringe and cut-out monokinis. Spice things up with vibrant citrus and soothing pastel shades, unexpected animal prints (think: less leopard, more peacock), and gold-plated hardware for a subtle touch of glam. When it’s time to cover up, select resort wear that empowers your inner goddess, from luxuriously long maxi dresses, to short and silky rompers, and wide-legged pants with playful side slits.
Hot brands you need to know include ViX, L*Space, Beach Bunny, Vitamin A and Sauvage. To support local designers, check out the vintage-inspired Fables by Barrie and Fortune 421’s new line of trendy bikinis.
Learn this season’s swimwear trends from fashion industry leaders.
Monica Wise, creative director and lead designer of L*Space, is all about color blocking and getting fierce with fringe this season. And she has a celebrity following to back her fashion sense.
“Color clocking is a huge trend for spring. We’ve received an amazing response to our Color Blocked Malibu top and Cabana bottom (Cameron Diaz was seen in this suit which has added to its popularity),” Wise shares. “Pastels and sorbet hues are also trending this year. We’re offering several pastel styles (apricot, lavender and citrus) in our Seamless solids collection. Women love our fringe and we’ve added several new colors and silhouettes including Audrey, a halter style and Stardust, a one-piece with plunging neckline.” (pictured left + above)
Kevin Murray, the CEO of Jedidiah and founder of Made for Good crafted the perfect marriage of swimwear and philanthropy. This season, guys can rock on-trend board shorts that evoke elements of water while supporting Nika’s humanitarian efforts to provide clean water to those in need around the world. Now that's a good look.
“More than 3 million people die each year from preventable, water-borne diseases according to the World Health Organization,” explains Murray. “We are inspired by the passion and commitment Nika has employed to tackling this issue and are honored to partner with them to be a part of the solution. Our Spring and Summer collections will help fund Nika's humanitarian efforts to provide clean water and sanitation to those who need it most. To take that a step further and help build awareness for Nika, the designs in this line are inspired by elements relating to water, which we couple with hang tags and information printed inside the shirt that tell their story, as well as the mission of the Made for Good collective.” (pictured left)
Paula Hermanny, the Brazilian-born founder of ViX, currently resides in La Jolla where she designs exotic swimwear and resort wear with the well-traveled woman in mind. For Hermanny, it’s all about finding that special cut or detail to make you stand out in the crowd. And when it comes to animal prints, gravitate toward peacock and tiger that haven’t been overdone.
“ViX is all about the detail and in our latest collection you will find macramé weave, fringe and touches of snakeskin, as well as our signature 24K gold-plated hardware,” Hermanny explains. “For styles, the Ripple bikini is popular in Brasil and features flattering ruching down the bottom to provide an instant lift for your bum bum. One-pieces are also gaining popularity and we have our Ella cutout one-piece with snakeskin details for the girl that doesn’t want to comprise style for coverage.” Read more here
Megan Minarik, National Multi-Channel Swimwear Buyer for Nordstrom, highlights crochet detailing as a hot swimwear trend to watch this season, and encourages women to mix and match styles with creative freedom.
“One of our top picks this season is a sexy one-piece by Robin Piccone called the 'Penelope.' It features a crochet overlay and is perfect for women who would like to wear a bikini, but want a little more coverage. Plus, it combines two of the hottest trends- the bandeau and crochet," explains Minarik. “We love making different combinations. You can match solid bottoms with a printed bikini top or vice versa depending on what part of your body you want to enhance. For example if you wear a solid bottom with a printed top your eye will naturally be drawn up and away from your bottom.” (pictured left)
In fall 2011, Summer Albertsen joined forces with “Bachelorette” and "Bachelor Pad" reality TV star Jesse Kovacs to open Blended Industries, a new dual concept clothing store and wine bar located on Prospect Street in downtown La Jolla. This season, Summer encourages women to stand out from the crowd with chic, sexy and sultry resort wear styles.
“Resort wear always jump starts my fashion buds! From prints to jewel tones, metal fringe to braiding, this season you will find fashion raising the bar with barely there bikinis, vibrant designs and cut-outs,” says Summer. “For a day to night look, this BCBG snake print romper gives a new approach to looking sexy while maintaining classy. Add textured metal accessories with some green jade for a rich feel.” Read more here
Andrew Desiderio with Gone Bananas Beachwear is on board the fringe train and shares with us that shoppers love the playful fringe tops by L*Space that he carries at the Mission Beach boutique. (pictured below)
“Fringe is far and away the hottest swimwear trends this year! It started late last year and has taken over the swimwear world. Now every brand is trying to put their twist on the fringe bikini,” says Desiderio. “More brands to watch this season are Luli Fama, Acacia, Beach Bunny and Vitamin A.”
979 Garnet Ave., Pacific Beach
(858) 581-3400, sunsplashswimwear.com
1025 Prospect St., La Jolla
(858) 729-0015, sauvagewear.com
3785 Mission Blvd., Mission Beach
(858) 488-4900, gonebananasbeachwear.com
Sunny Skys Bikinis
2101 San Elijo Ave., Cardiff
Everything But Water
7007 Friars Rd., Fashion Valley Mall
(619) 610-0079, everythingbutwater.com
Fortune 421 Swimwear
(619) 708-0421, fortune421.com
Fables by Barrie
(619) 564-7549, fablesbybarrie.com
Discover more local fashion tips and trends in our San Diego shopping blog