ViX is a San Diego based swimwear line that mixes Southern California spirit with Brazilian beach culture. The ViX name pays homage to Vitoria, an island city in Brazil where founder Paula Hermanny was raised. A globe-trotting woman inspired by exotic wanderlust, Hermanny designs with the well-traveled woman in mind.
Hermanny took some time to share her swimwear style secrets with us. This season, ViX is big on bold solid colors, such as Red Orange and Blue Violet, as well as peacock, tiger and other animal prints that haven’t been overdone. Hermanny emphasizes unique cuts and details that make you feel special, whether it’s the new macramé weave, a ripple bikini bottom or the signature 24K gold-plated hardware.
Get on trend for spring and summer with beach-ready style tips from Paula Hermanny.
Q: What is your inspiration for the spring / summer collection?
A: The ViX Summer 2012 collection is a nod to my roots—from the indigenous Amazon rainforests to the happy Brasilian beach culture that I wanted to bring to California.
Q: What is your favorite part of the design process?
A: It’s the inspiration gathering. I always design for the well-traveled woman. I picture what she would wear, what she would find beautiful and I get inspired by that and the rich imagery from my own travels.
Q: What are the hottest trends for swimwear this year?
A: This year, it is really about the design and finding that special cut or detail that makes you stand out. ViX is all about the detail and in our latest collection you will find new ones such as macramé weave, fringe and touches of snakeskin, as well as our signature 24K gold-plated hardware.
For styles, the Ripple bikini is popular in Brasil and features flattering ruching down the bottom to provide an instant lift for your bum bum—the ViX Mustique Ripple bikini in indigo and off-white make it perfect for a day by the ocean. One-pieces are also gaining popularity and we have our Ella cutout one-piece with snakeskin details for the girl that doesn’t want to comprise style for coverage.
For color, bold solids such as Blue Violet, Green and Red Orange stand out this season. Unique animal prints that have not been overdone, such as peacock and tiger, are other ways to make a statement on the sand.
Q: What are the hottest trends for resort wear this year?
A: Resort wear should allow a woman to feel like a goddess. Luxurious silks and long dresses with unexpected slits give a woman that aura of mystery while she is vacationing. Our Odette dress comes in a nautical stripe and features two side slits for effortless style.
Dresses with deep “V” backs reveal just enough skin for subtle sexiness, like our Trancoso Rachel long dress. Flowing silhouettes with cinched waists are a relaxed and easy way to feel beautiful. And wide-legged pants are more of a presence this season—in a billowing, light fabric with side slits, the ViX Bali pant gives yet another option for chic resort wear.
Q: What is the #1 must-have bikini for the San Diego woman?
A: For a beautiful seaside city such as ours, the turquoise BIA bikini is a definite must have for the San Diego woman. The BIA is a ViX signature suit and has sliding gold tubes to give each woman a customized fit with adjustable coverage. It comes in rich colors and patterns to choose from and compliments every body type. The 24K gold-plated hardware adds just the right amount of luxe for a resort ensemble that is both timeless and sophisticated.
Q: Tips for how to accessorize your beach-ready look?
A: In Brasil, we build an entire look around the bikini. The bikini becomes the outfit and to complete it, accessorize with a cover-up, sandals, sunhat and straw tote. I also love wearing a statement piece of jewelry to add that personal, special detail.
To view the entire ViX swimwear and resort wear collection, visit vixswimwear.com
Discover more local fashion tips and trends in our San Diego shopping blog