With so much competition in the Gaslamp Quarter these days, it’s impressive for a nightclub concept to last a full year. (R.I.P. AIRR Supper Club.) You must differentiate yourself with talent and technology, you must reinvent the vibe and keep the atmosphere fresh, but most importantly, you must be confident in your identity, know your audience and communicate your message to the right people.
When Voyeuropened doors the summer of 2009, our nightlife scene changed forever. The men behind the velvet rope dared to take risks and introduce a genre dedicated to hard-hitting house and electronic music enhanced through state-of-the-art sound and lighting. Gone are the days when anyone is impressed by an amateur laser. Voyeur stepped up the game with an L.E.D. wall that hypnotizes the dance floor below.
But it’s not all about the latest high-tech craze; Voyeur brings the world’s greatest DJs to San Diego, ranging from Calvin Harris, Kaskade and Dirty South, to Wolfgang Gartner, Laidback Luke, Steve Aoki, Steve Angello, Dada Life and Classixx. Beyond the L.E.D. haze within the Voyeur walls, the partner production company, LED Presents, has thrown large-scale events at 4th & B, Wavehouse, PETCO Park and Valley View Casino Center, formerly known as the Sports Arena. Just a few other big name acts these guys have brought to San Diego include Skrillex, Avicii, A-Trak, Sebastian Ingrosso, Alesso and Deadmau5.
When Voyeur celebrates an anniversary, they hold nothing back, evoking the element of surprise with a guest DJ announced only moments before the performance. This week, the guys of LED Presents announced the first official LED Presents Anniversary Party, taking place at Valley View Casino Center on Sunday, Feb. 19. The anniversary line-up features Dirty South, Bingo Players, Kill The Noise and Tommy Trash, plus a surprise guest DJ. Based on their track record, this should be one hell of a surprise. For VIP reservations, call 866.376.3128. Get details here
More upcoming parties at Voyeur include Richard Vission on Friday, Jan. 20, The Crystal Method on Saturday, Jan. 21, Alex Kenji on Saturday, Jan. 28, Designer Drugs on Thursday, Feb. 9, Hook N Sling on Saturday, Feb. 11, Benga on Sunday, Feb. 12, and Le Castle Vania on Saturday, Feb. 18. For more information on these events, visit voyeursd.com
*Pictured: OMFG NYE 2012 at Valley View Casino Center courtesy of LED Presents