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Simon Fashion Now

Fashion Valley Mall presents a two-day event dedicated to all things spring style, featuring runway shows, in-store promotions, shopping spree giveaways and beauty demonstrations. Simon Fashion Now hits the sun-lit shopping center April 27-28.

A free weekend of sartorial-inspired entertainment, Simon Fashion Now upgrades your traditional shopping mall experience with a variety of events by day and night. And quite possibly the best perk of all, one attendee will win a $2,500 shopping spree -- a proper boost for your spring wardrobe transformation efforts.

On Friday morning, Fashion Valley kicks off the weekend with Renovation Celebration, mixing work and pleasure with breakfast and a business-focused fashion show. Trends & Friends takes over by night, pairing fashion with cocktails and bites in a swanky setting. On Saturday, both branded events continue in magnified form, as runway shows take the stage, featuring both Fashion Valley retailers and Fashion Careers College student designers.

Featured Fashion Valley retailers will showcase spring clothing, shoes and accessories, including Ann Taylor, Banana Republic, bebe, Betsey Johnson, Custo Barcelona, Everything But Water, Karen Millen, Mac Studio, Hugo Bass, Lilly Pulitzer, Steve Madden, Ted Baker London, Tommy Bahama, Tous, White House I Black Market and more. Before and after the shows, retail staff will be on hand to show you how to make the runway ensemble work for your everyday style in select mall stores.

To complete your spring look, more retailers will conduct cosmetic demonstrations and pass out free samples, including Lush Fresh Handmade Cosmetics, Kiehl’s, Gap, Pottery Barn and more.

Simon Fashion Now is a touring series that stops by signature Simon Property Group, Inc. properties across the country. Our spring edition of Simon Fashion Now takes Fashion Valley Mall by storm the weekend of April 27-28, with free runway shows and beauty demonstrations. For more information, visit simon.com

Discover more local style tips and trends in our San Diego shopping blog

 
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