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The Pink Lagoon Opens in La Jolla

The Pink Lagoon is a fashionista’s dream come to life; a boutique where you can find just about anything you’re looking for in a classy and stylish environment. Following the success of the Solana Beach location found in the stylish Cedros Design district, owner Jenny Livits is proud to be opening a 2nd location in downtown La Jolla this fall.

The Pink Lagoon is all about assisting shoppers in their quest for the perfect wardrobe, from basic staples such as great fitting jeans and perfect white t-shirts, to ideal cocktail dresses and eye-catching accessories. With a vast variety of brands and prices, from Halston Heritage to Elizabeth & James, this San Diego boutique makes it easy for shoppers to build complete outfits appropriate for their lifestyle.

The welcoming atmosphere sets the perfect stage for knowledgeable stylists, who are always on hand for suggestions and direction. The La Jolla location will feature similar styles and brands as the Solana Beach shop, with several new lines, such as Diane Von Furstenberg, being offered solely in the La Jolla boutique. In addition to in-store guidance, The Pink Lagoon also offers a Wardrobe Design and Styling option, where stylists work directly with the client to bring out their unique style and create a well-balanced, dream wardrobe. In this service, the stylist works with you by completely going through your closet, seeing what to keep and what to let go of, and helping you find the ideal pieces within The Pink Lagoon with which to create your new look. This service will be available in both locations.

Grand Opening: You're invited to celebrate the grand opening of The Pink Lagoon in La Jolla on Friday, November 4 from 6 to 8pm. In addition to being first to shop this new locale, guests will mingle with fashion-minded people, enjoy cuisine from Food Farm SD, and sip on signature Pink Lagoon cocktails. This event benefits Dress For Success, a non-profit organization promoting economic independence for disadvantaged women. A donation bin will be set up for guests to donate any suits or work attire and 15% of the evening's sales will benefit this wonderful charity.

The new Pink Lagoon can be found at 1033 Silverado Street, at the corner of Girard Street in La Jolla.

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