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Identity Festival: Kaskade, Pretty Lights, Afrojack

For many, a wild night on the town is a special event. Yet for a select group of elite San Diego partiers, raging in style is simply a part of everyday life. My Life Every Day, or LED Presents, defines, inspires, and celebrates this high-speed nocturnal lifestyle while providing the best soundtrack we could ask for.

LED Presents is the trendsetting talent management and event planning team behind Voyeur. Known for introducing San Diego to the industry’s best new electro and house artists, locals trust LED Presents for hard-hitting beats and life-changing parties every weekend at the Gaslamp’s sexiest goth-glam nightclub.

As of late, the wild brains behind LED have also been throwing epic bashes by day at Wavehouse and by night at 4th & B, adding a new dimension to the scene. But now, LED is taking it to the next level in hosting a massive outdoor summer festival with an ever-growing line-up sure to impress any local music snob.

The Identity Festival is taking over Cricket Wireless Amphitheatre on September 2, introducing this iconic outdoor venue to an entirely new concert experience. Similar to old Street Scene days, the Cricket campus will be divided into multiple stages, featuring over 20 live performances and DJ sets in rotation from 1pm to 11:30pm.

On the Skullcandy Main Stage will be headliners Kaskade, Pretty Lights, Afrojack, The Disco Biscuits, Booka Shade (Live), and Jessie and the Toy Boys. The Dim Mak Stage will showcase Steve Aoki, Nero, The Crystal Method (DJ Set), Datsik, Holy Ghost! (Live), Hercules and Love Affair, Le Castle Vania (Live), Afrobeta, and Doorly. And the Beatport Stage will feature Aeroplane, LA Riots, White Shadow, Nervo, RioTGear, Chad Hugo, Marshall Barnes, and The Eye. More artists will be announced throughout summer.

The 2011 Identity Festival presented by LED and Skullcandy is destined to be the craziest electronic music festival to ever hit San Diego, taking place at Cricket Wireless Amphitheatre on Friday, September 2 from 1pm to 11:30pm. General admission tickets start at $50, and on-stage VIP tickets are available starting at $400. For tickets and more information, visit mylifeeveryday.com.

See for Yourself: View our galleries of new Voyeur party photos.

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