If you're a modest beauty aficionado like me, you routinely trust your go-to moisturizer to caress your skin to sleep at night and refresh your natural shine in the morning.
From an early age we've heard the skin care market - both in San Diego and around the nation - preach that to moisturize is to protect, nourish and revitalize. According to the unofficial beauty bible, all you need to take care of your skin is a steadfast, tried-and-true moisturizer.
Alert: I suggest you take a seat; we've just entered the apocalypse of skin care as we know it. Zein Obagi, MD is a maverick dermatologist who is turning everyday skin care beliefs upside down. According to Dr. Obagi, the beauty industry has been misleading consumers for years, and moisturizers actually do more harm than good.
Says Dr. Obagi, "I'm the guy telling you the earth is round. I will be crucified at first. But, I will win. You can't challenge science."
What we need, Dr. Obagi explains, is to activate and stimulate our skin cells - rather than put them to sleep - enabling the cells to repair and maintain themselves.
"Moisturizer is the traditional skin care approach. Using only moisturizer is like only eating dessert and skipping the rest of the meal." Dr. Obagi continues, "If you feel weak, the solution is exercise. The same works for your muscles and your skin. We can't just eat dessert all the time."
When Dr. Obagi moved to San Diego, he started his first medical practice in Chula Vista, eventually moving to a second practice on Girard Avenue in downtown La Jolla. Although he is now stationed in Beverly Hills, the Obagi corporate office is currently located in Del Mar, and Dr. Obagi still feels a deep-rooted personal connection to the San Diego health scene.
Twenty years ago, Dr. Obagi developed a line of physician-dispensed skin care products that changed the face of skin care forever. Today, the Obagi System is the preferred choice of Physicians around the world for prescription-strength products that transform skin. However, Dr. Obagi's overwhelming success in prescription products didn't satisfy his desire to help others, because he felt he only had the opportunity to treat patients who sought medical help for skin care problems.
Dr. Obagi explains, "People used to only talk about disease, acne, and problems. It's time to change the typical approach to skin care and start talking about prevention and skin health restoration."
In 2008 Dr. Obagi celebrated the soft launch of his new, revolutionary skin care brand: ZO Skin Health - a serious take on skin care that awakens skin cells to fight aging hard. Dr. Obagi guarantees that, "for the first time, you will not be buying products blindly."
Retinol - Delivery - Activity
Learn to understand the new age of skin care with the three central factors ZO Skin Health now introduces to the beauty market:
Retinol: Known also, and simply, as Vitamin A, Retinol is the only proven anti-ager; it stimulates the skin cells and restores skin health. To avoid the negative effects of Retinol, common in most products, the formula must perfect the proper concentration and delivery method.
Delivery: ZO Skin Health offers a sophisticated time-release delivery system, depositing the retinol directly into the skin cells to avoid the negative effects of retinol on the skin's surface. The direct delivery shocks the cells and spurs activity.
Activity: As the retinol enters the skin cells, the cells wake up and are able to renew themselves by remaining in active motion. When the cells stop renewing themselves, like with the use of moisturizer, the cells become lazy and your skin begins to age.
ZO Skin Health is the future of skin care, available now at select San Diego medical spas and San Diego spas and shops. Learn your lesson straight from the maverick himself, and don't let yourself be an uneducated consumer buying "hope in a jar." Know your skin, work for your skin health, and trust your skin care with ZO from Zein Obagi.
Get ZO Skin Health in San Diego
ZO Skin Health is now available at: Nordstrom Fashion Valley and The Browtique Salon in Rancho Santa Fe. Stay tuned for more San Diego spas and salons carrying ZO Skin Health.
For more information about ZO Skin Health, visit ZOSkinHealth.com.
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