We locals will always be proud of our laid-back look. But let’s take it up a notch this year, shall we? From unexpected leather to hat-pins, the modern midriff, bold colors, over-accessorizing and more, 2010 is daring you to take your style to the next level. Discover the top new fashion trends and how to make them work for your San Diego lifestyle...

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From the lavish Chrome Hearts array to the iconic Chanel spread and staple looks from David Yurman, Tom Ford, Cartier, Prada, Dior, Versace, and Bulgari, the Eyestructure experience is like being front row at the most coveted of Fashion Week runway shows. While the sparkling displays of diamond-studded opulence are worth a visit for window shopping alone, Eyestructure is run by opticians who know fashion, but also know what frames are best for your face...

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As we experience the presence of fall and the progression of winter, you can't help but notice the sharp chill in the air, gargantuan drops of rain at our feet and imminent snow; unless, of course, you live in San Diego. With the arrival of cold seasons, an east coast fashion connoisseur will find extravagant outerwear, useful gloves and scarves, countless boots and an array of hats in their boudoir. Just because we don't need east coast protection doesn't mean we can't have fun with east co...

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"Industrial chic" describes the G-Star Raw line, and it also applies to the San Diego store. Poured concrete floors, steel hardware, and the muted colors of the store are reflected in the substantial zippers of the hoodies and the monochromatic color palette of the clothes. While G-Star is a great line for basics, don't confuse 'basic' with 'boring' - the details in every piece are inventive and well-thought out. An extra pocket on a jacket adds to the piece's practicality, while an interest...

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Nothing says summertime chic faster than a fabulous pair of sunglasses. For that reason, and many others, people have come to know and love their sunglasses as extensions of themselves. There is the "Who says you can only wear glasses during the day?" shades; and of course everyone's favorite style, the "Necessary for hungover mornings in the bright summer sun" stunners. In honor of the summer season, let's discover the best sunglasses from top San Diego boutiques...

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As we are known for year-around temperatures soaring well into the seventies, it's our innate duty to stay up to beat and always on-trend in the latest goings-on in the ever glamorous realm of swimwear. Look for African-inspired tribal prints and geometric designs, as well as more basic monochromatic colors. Embellishments are also hopping off the runway and heading straight to the beach, starring fringe, appliqué, beads and bows adorning eclectic swimsuit lines. This year we love...

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The current athletic shoe industry is an incredibly competitive market with Nike seemingly set as the head honcho, but that has not always been the case. When Nike was created during the early '70s another athletic shoe brand was also opening its doors. Pony, meaning Product of New York, was a superior product that leapt out into the market at a racer's pace. In its heyday such talents that sported Pony merchandise were Muhammad Ali the boxer, Mary Lou Retton the gymnast, Pelé the soccer sta...

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We see pops of color and splashes of mix-and-match prints on full-skirt day dresses, one-piece bathing suits, ruffled tops, and wide leg sailor pants. And if you're like me, you may catch yourself perusing the prismatic racks thinking: Sure these new spring looks are hot, but I could never actually pull them off. To help myself, and San Diego shoppers, make subtle shifts of color and take spring trends in a realistic direction that works, I sought advice from Tatiana in Flower Hill Promenade...

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Del Mar Plaza, located on the corner of 15th Street and Camino Del Mar, is overflowing with three levels and over thirty trend-setting shops and boutiques full of high-fashion, collectibles, fine jewelry, artwork, and home décor. The Plaza is lined with soothing water fountains, creeping vines and curving walkways, all adding to the beauty that is Del Mar...

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A major holiday stress is finding the perfect gift for all the people on your list. The biggest anxiety is wrapped in finding a holiday gift that is appropriate for the significant other in your life. To ease your stress this holiday season in San Diego, we’ve provided basic guidelines for gift giving and the top 5 holiday gifts for women and men. As a DiscoverSD.com Insider, holiday shopping in San Diego is easier than ever...

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