From Carlsbad and Encinitas to La Jolla and Little Italy, San Diego’s diverse districts offer an abundance of boutique shops that reflect that neighborhood’s unique disposition. Whether you’re looking for seasonal trends or timeless staples, trust the ever-emerging San Diego shopping scene for all of your local fashion and lifestyle needs...

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From Sachin + Babi to Las Noches and Aris Paris, Melero Boutique & Gallery in Little Italy is your source for coveted international designers from Ibiza, Paris, Tokyo and New York, right at home in San Diego...

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Over the years, so many boutiques have come and gone, from Carmel Valley to Ocean Beach, first gifting us with trendy finds, but closing up shop before the next season comes. Then there are the signature boutiques still standing strong after many years that we can always depend on for timeless style and substance. Discover five classic San Diego boutiques you should already know about...

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While Tammy’s look is an edgy Jackie O, her boutique could dress women of various styles and assorted incomes. The fashionably cool interior and mix of high quality trends had me guessing lofty prices, but when I walked over to a stand-out cocktail dress...

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Shopping at Akia can save a San Diego chap from becoming fashion road kill. Akia – pronounced “Ah-key-Ah” – is not to be confused with the low-quality Swedish furniture mega store, Ikea. On the contrary, Akia is small shop on Kettner Blvd. in Little Italy that sells quality authentic clothing. The masculine goods at Akia consist of vintage shirts along with vests, jackets, hats, and sweaters...

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Forward Footwear is the latest addition to Garnet boutique row, and the area’s only women’s footwear boutique. Owned by Herb Terrell and partners, Forward Footwear puts a new stylish twist on Garnet foot traffic. Two years ago, Forward Footwear began on a wall space in Fresh Boutique with trendy and affordable shoes for women. In early 2009, the shoe selection expanded and took over Berrydog’s storefront with the intention of providing a mix of higher quality labels with affordable brands in...

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Sure, I had been swept up, along with everyone else, in the tangible movement of recognizable high-end clothing logos mixed in with disposable designs from Zara and H & M. But then I turned on the television and there it was: my super-cute shirt draped across the augmented chest of one of MTV's Real Worlders. I realized then that it was the same shirt in millions of women's closets across America, making us San Diego shoppers all cookie-cutter images in a mass marketing movement...

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Fashion Valley Mall is experiencing a radiant awakening; unveiling a bright new palette of high-profile boutiques just in time for the spring cleaning of style. Among the latest boutiques to hit Fashion Valley is Just Cavalli, Roberto Cavalli's youthful line that dreams in technicolor and makes available the bold Cavalli charm to the budget conscious shopper. A fashion maverick known for his valiant sense of style and enigmatic play with possibility, Roberto Cavalli's signature artistry is n...

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In Skin may very well be Bodal's first project and currently exists as a concept salon located in Mission Valley. However, Bodal recently took ownership over JEP Boutique, a local fashion landmark that has graced La Jolla for several years now with its trend-setting styles and must-have pieces. She presented a grand "re-opening" of the beloved boutique on Tuesday, March 25, 2008 which introduced patrons to the new JEP, a lifestyle boutique offering familiar trends with salon flair for those ...

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San Diego fashion enthusiasts can look forward to an elevated shopping experience as new and upcoming designers hitting the Rumors racks in 2008. To stay ahead of the trend, we caught up with Danielle Longo of Rumors Boutique to get an insider take on winter fashion. The only gossip you need to know is La Jolla's Rumors Boutique houses an exclusive line of...

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