Jeans for Justice: San Diego Fashion Has a Charitable New Look

Everyone involved in the San Diego shopping scene knows that denim is no mere accessory. From emerging designers at beloved boutiques to big names at trusted department stores, designer jeans define the chic silhouette of San Diego fashion. 

So here's a daring proposal: what if buying the hottest designer jeans in town was a charitable act? What if lavish spending was philanthropic, sky-high prices praised? Thanks to the hippest new charity event to hit San Diego, locals can live this fantasy May 5th 2007, at the second annual Jeans for Justice Fashion Show and Auction.  

Yes, it's true—the San Diego shopping scene is getting an upscale makeover for a noble cause. Artists and designers from London, New York, Los Angeles, and San Diego are redefining the term "second-hand clothing". The International mix of artists and designers doctored hundreds of donated designer jeans via paint, reconstruction, and signature embellishments. Notable participants include Laura Gambucci, Gentry Cole, and Maxine Orange.

Throughout the evening, models of all ages, shapes, and sizes will flaunt these masterpieces on the runway for lucky patrons to admire. Both a live auction and silent auction will follow the runway show, where style-savvy beneficiaries can shop 100% guilt-free. Proceeds will benefit the San Diego Center for Community Solutions, in an ever-so-stylish stylish effort to unite the San Diego community and honor Sexual Assault Awareness Month. 

Jeans for Justice will take place at the picturesque Bernard Gardens estate in Rancho Santa Fe. This innovative event is brought to you by the cause marketing agency Consciously Social. Jeans for Justice is just one of the many imaginative trends Consciously Social threads into San Diego culture.

So, if you're into the face of San Diego fashion, you've undoubtedly heard of posh plaza stores entertaining shoppers with coffee, cookies, and even champagne. Consciously Social is taking the next step by breaking the boundaries that separate San Diego shopping and San Diego charity—and refusing to mend them. Jeans for Justice fuses charitable compassion with couture craving, and I have a feeling this trend is here to stay.  

To hop on board this hot, humanitarian event visit Consciously Social's website at www.consciouslysocial.com