With all the downloading and Netflix going around, it’s a wonder that anyone still makes it out to the movies anymore. But there’s something about the dark room, the giant screen and the good show that can never be quite imitated from the couch in the living room or the laptop, especially with all the 3-D action going around these days. Alice in Wonderland, Avatar and How to Train Your Dragon were visually stunning pieces of art that pulled the audience in by bringing the characters and beas...

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There must be a way to create zero-calorie, all-natural cocktail mixers that are health-conscious. Well, that is exactly what Patrick Castles thought as he watched friends continually try to stay fit without sacrificing their lifestyle. Patrick’s vision became a reality in 2010 when refine mixers came to fruition, introducing the world’s only FDA approved all-natural, zero-calorie mixer. And guess what you svelte and active San Diegans, you have been chosen as the first test market for the t...

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In working to help millions of orphan children across the globe, Daniel Cabo and Eva Lamackova created the true taste of freedom: award-winning 80 proof triple distilled vodka produced in San Diego. Different from other cause-driven companies, NadaRed doesn’t accept donations and doesn’t work with any other charity organizations. To help NadaRed achieve its goals, all you need to do is buy a cocktail or bottle at your local bars and stores..

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Meet Dave Laurent – one part Side Bar Principal Owner, two parts rock star. While it’s no surprise to see Dave Laurent puppeteering the Side Bar party scene on any given Saturday night, surrounded by blazing bottle sparklers and beautiful people, locals witnessed a whole new side of Dave during the House of Fortune party on Thursday, June 10, 2010.

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Loczi may still be spinning parties across town throughout 2009, but he’s already looking ahead to predict hot music trends in the New Year. From wild parties and top tracks of ’09 to why he loves the San Diego scene and what genres will transform the industry next year, get ready to nod your head to this music lesson from DJ Loczi...

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Lindsay Pomeroy, Founde of Wine Smarties is your go-to gal for all you need to know about wine. From advice never to trust a self-proclaimed wine authority to how a bottle of champagne compares to a double-decker bus tire and why you should always pair a sweeter food with your wine, let’s get smart with the ultimate Smartie...

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Ardie van Beek, or Funkerman, as he’s known around the world, was originally inspired by the US hip-hip explosion, unearthed a whole history of dance music in the hidden depths of r’n’b soul, and began his time on the turntables at just 13-years-old. But mostly we love Funkerman because of his love for DJ Jazzy Jeff. Check out Funkerman at Envy on October 16...

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The first time I was bombarded by the San Diego DJ duo otherwise known as Shark Attack was over two years ago at the Reef/Fieldtrip ASR after-party. Since then, Shark Attack has managed to mix their way into the hearts and auditory canals of club-goers near and far, bringing their bangin’ blend of electro-house and rock to sold-out venues ranging from local haunts to distant massives south of the border...

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What’s an eager lad or lass to do with the veritable smorgasbord of skin and shenanigans this fine city of San Diego has to offer? How does one choose where to see and be seen? Fret not; for the San Diego promotional powers that be have something to offer even the most discriminating debaucherist. From DJs to dance floors, guest lists to go-go’s, these guys have your night(life) covered...

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It starts with a beat... the kick drum, snare and hi-hat pulsing in perfect syncopation. Feet begin to instinctively stomp as if controlled by some subliminal aural force. Heartbeats hasten as limbs liven. Synths and samples join the fray. The pace hastens, and as the elements conspire to crescendo, body and beat become one. Starry Eyed Music has transformed from concept to club, without losing the love...

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