Dr. Jays Spring Fashion Show and Model Call at Aubergine

Enlarge Photo

DrJays.com and DJPremium.com are two of the top online shopping destinations for street fashion, a hip-hop music inspired style that embodies urban culture.

On Friday, April 4, 2008, Dr. Jays and DJ Premium present a Spring Fashion Show and Model Call party at San Diego's own Aubergine. For complimentary cover and your chance at giveaway clothing and accessory prizes, send your guest list requests to vip@discoversd.com.

I've recently heard a growing buzz in San Diego, spanning from Pacific Beach to the Gaslamp, that house and electro beats are beginning to monopolize the limelight on our club and lounge speakers, severely inconveniencing the hip-hop fan in us all.

Urban scenesters can count on Fieldtrip Entertainment and Danger Danger parties for their fill of mash-up remixes and new-age electro hits. And on any given night, Beauty Bar, Airport Lounge, and U 31 are guaranteed to bring in top DJs from within the electro realm. But what San Diego club, we ask, can the hip-hop culture depend on?

Aubergine is one San Diego club that has been around since the beginning of the Gaslamp nightlife scene, and in its long-lived run has been home to a few outlandish phases. However, in the space between the rotation of various promotion companies, Aubergine has stayed consistent as one venue in which hip-hop fans can unite. It is this reputation that caught the attention of two of the biggest names in luxury urban street wear: Dr. Jays and DJ Premium.

DrJays.com and DJPremium.com lead the online shopping industry in luxury hip-hop inspired street wear clothing. They partner a unique style of premium denim and cutting-edge design in both urban and contemporary markets. These sites are most well-known for leading brands such as Akademiks, Apple Bottoms, LRG, Baby Phat, Phat Farm, Rocawear, Sean John, and Dereon. Recently, they have edged into the luxury market with a dedication to upscale style, also offering coveted looks from luxe brands like L.A.M.B., Christian Audigier, Betsey Johnson, Frankie B., William Rast, and True Religion.

On Friday, April 4, Dr. Jays, DJ Premium, DiscoverSD.com, SanDiegoClubs.com, and OneEntertainment present a Spring Fashion Show and Model Call party at Aubergine in Downtown San Diego. If you think you have what it takes to be the next face of urban fashion, this party is your shot to make it big and grace the screens of these leading shopping sites.

They are looking for both male and female models between the ages of 18 and 30 to model the new spring and summer clothing online. This party, however, is a model recruitment event, not a contest. All interested models should email submissions to Dr. Jays and DJ Premium at modelsearch@drjays.com.

Aubergine will open the nightclub and bar lounge within its spacious venue to the hottest hip-hop fans in San Diego for an all-night party featuring a spring fashion show, lifestyle prize giveaways, and special guest hip-hop DJs. The San Diego dance team, Funkanometry, will kick off the fashion show with a special dance performance, geared-up in urban style. Eight models will then walk the Aubergine runway sporting the top spring brands to-be-featured on both websites by the lucky new guests that make the final cut.

Emma Huneke, with Dr. Jays and DJ Premium, explains what new trends define their spring style: "Street fashion trends from DrJays.com this spring definitely include a lot of color and strong graphics with our signature hoodies, fresh kicks, and colored denim for the ladies. Our spring luxury looks from DJPremium.com are showing a lot of ‘70s inspiration with high waists and wide legs for women and more of a fitted look for the guys."

And for those San Diego shoppers who look to the big screen for style inspiration, Emma shares a celebrity perspective, "A lot of our top brands have celebrity names behind them like Kimora Lee Simmons, Jay-Z, Beyonce, Nelly, and Diddy. Hot young artists like Chris Brown and Rihanna sport the street style fashion."

Originating from New York, Dr. Jays and DJ Premium now share their passion for urban fashion with millions of consumers around the world, with an expanding market in San Diego. In anticipation of a successful spring and summer campaign, they are looking for fresh faces to represent the new spring and summer styles in a high-profile online fashion shoot, and this party is your shot.

With so many Beauty Bar-worthy scenester events passing through the Gaslamp streets - it's time for a change. Aubergine is the destination for all San Diego hip-hop fans on Friday, April 4. Interested model or not, this Dr. Jays and DJ Premium urban luxury fashion show event is not to be missed. For complimentary entry, send your guest list requests to vip@discoversd.com.

Interested models should send submissions here. For more urban street style information, visit DrJays.com and DJPremium.com.