Emerald City San Diego ASR Party at 4th and B

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Emerald City The Boarding Source is teaming up with nationwide action sports industry leaders to host the most talked-about party of the San Diego ASR weekend.

Billed as, "Punks Not Dead, Neither is Emerald City, so Shut Up and Drink!" the event is sure to carry the turbulent attitude of the ASR Convention Center to the dance floor and live music stage of San Diego's 4th and B music and event center.

Each ASR San Diego show provides for a 72-hour industry celebration where different cultures and companies collide, up-and-coming brands and theme players are discovered and trends are set for the coming seasons. Industry locals find rejuvenated interest in action sports staples such as skate, snow and surfboards. Around every Convention Center corner awaits a surplus of independent spirits and unique visions that unite under the common beliefs of pro-expressionism, anti-pretension and most of all - a pro-punk partying lifestyle.

ASR guests and industry stars will lead straight from the show to the ASR Emerald City party that kicks off at 8pm on Friday, January 25, 2008 at 4th and B in Gaslamp. Among the power-ten-sponsors are Reef, Surfer, Billabong, Sector 9, SK8ology, Red Bull, DiscoverSD.com, Surfline, Nicalandnow.com, and Smith Optics.

Emerald City President, Larry Kraus, considers it a true honor to be featured among these established names in the action sports and San Diego media industries. "As an industry leader, Emerald City is proud to help support this anticipated event," says Kraus. "Our sponsors have gone to great lengths to restore the true essence of punk as an influential symbol of action sports. Undoubtedly, this is going to be the highlight of ASR 2008."

Thanks to Rob Molt of Sector 9, the lineup includes punk legends, Guttermouth and San Diego's own The Stranger's Six. As pioneers of the skate-punk scene, Agent Orange will also be featured in the evening's entertainment. This 1980's power trio first gained recognition with the acclaimed song ‘Bloodstains,' now featured on Tony Hawks Pro Skater 4 video game. Spinning punk favorites, DJ PRS will be throwing down hits from Social D, Angelic Upstarts, TSOL, and Stiff Little Fingers.

Emerald City will also be rolling out the red carpet for the some of the industry's top athletes and musicians. "It's the return of Shut Up and Drink," says Kraus. "Our tribute to punk not only embraces the freedom we represent, but it also unites those who have greatly impacted the world of action sports."

Launched in 1988, Emerald City is famous for its action sports and punk industry parties, which often draws in over 2,000 fans to yearly events. Now, twenty years later, the board shop is reawakening the past by taking over 4th & B's 21,000 square foot facility which features a private mezzanine, a state of the art sound system, new projection screens and sky boxes.

When the skate ramps and boisterous booths pack up and shut down the second day of San Diego ASR, follow your favorite industry pros and wanna-be pro punks to 4th and B for the official ASR after party presented by Emerald City.

Show up to 4th and B before 10pm with your Emerald City flyer or ASR badge for complimentary entry. $10 at the door after 10pm. For more information on the Emerald City 20th Anniversary Party, read the details here.