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Get Wild on the Beach at The Wave House

Published : 08/08/2007 by Michelle Guerin
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San Diego nightlife is undoubtedly divided into distinct genres, if you will. Despite the miscellaneously dispersed scenesters and over-juiced crews of muscle shirts, when it comes to nightlife in San Diego, a few cultural borders dictate atmosphere, style, and most importantly: drink prices.


An urban crowd defined by art, ruled by the underground, and branded by Disconnected bunks in North Park, a posh clique of high heeled fembots and their couture-conscious male counterparts rally in the Gaslamp, and beach cruisin' Sun Diego-clad free spirits flock to Pacific Beach.


Within the San Diego neighborhood divides, many genre groupies are forced to choose between music venues, art galleries, beach bars, and clubs. Sorry Ms. Selfish-in-San Diego, you can't have it all; cut your losses and opt for the best choice.


As summer narrows to close, a niche of Southern California nightlife entrepreneurs are curtailing the San Diego divide, promoting a new all-inclusive cast of nightlife characters. Inhance.net, in conjunction with LA based 28 Entertainment, presents Wild on the Beach--a unique expression of San Diego beach culture with a North Park-worthy urban edge and a splash of Gaslamp class.


Wild on the Beach launches this Saturday night from 7pm--1am at The Wave House in Mission Beach. Continuing the Fieldtrip Entertainment tradition of innovative interaction at The Wave House, Wild on the Beach will showcase a beach-side brew of live music, film, art, and riding. As The Shys, One Drop, and DJ Dax take the stage, all-star native San Diego artist Taylor Reeve will exhibit a live graffiti installation to accent the FMK and Gustavo Lamma art gallery.


The premiere of the Shorecrew surf film Water Tried to Kill Me adds a much-anticipated third dimension to Wild on the Beach. And professional riding demos on the signature man-made wave will officially break the mold of the San Diego nightlife disconnect. Want a ride? Make sure to show your skills on the wave too--complimentary riding provided all night long.


With the support of Sobe/No Fear, Borru Vodka, Dragon Eyewear, Analog Clothing, Sun Diego, and Shorescrew, beach culture, urban edge, and chic expectations collide at The Wave House this Saturday.


Forget driving across town to satisfy your style. Refuse to sacrifice music for art and dancing for film. Mend the San Diego nightlife divide at Wild on the Beach with Inhance Media at The Wave House in Mission Beach, this Saturday, August 11th. Visit Inhance.net to RSVP and safe $10 on cover.

 

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