Editorial Review of
Founder Kahana Kalama, former marketing director of the humanitarian fashion brand Jedidiah, grew up in Hawaii and is utterly immersed in the relaxed attitude that goes hand in hand with surf culture. After 8 years in the fashion industry and a lifetime of surfing, Kalama embraced the opportunity to open up his own store that sells distinctive clothing and surf accessories.
The store carries an appealing collection of clothing brands, such as Life After Denim, Zak, Yacht Club, and The Critical Slide Society. Hand-selected vintage clothing will also be sold, so you are sure to find something completely inimitable. Shoes by Red Wing Heritage, swimwear by Onia, and products from Industry of All Nations will also be sold. In addition to cool clothing, surf boards by Canvas, Marcio Zouvi, and Josh Oldenburg will be sold at Aloha Sunday, along with unique wetsuits by the Japanese brand Amsterdam Wetsuits.