Editorial Review of
Social Cycle
Meet Social Cycle, home to the West Coast’s first 16-passenger touring bicycles that are manufactured in Amsterdam and shipped to California for your pedal-powered pleasure. Laura Rovick launched Social Cycle in October 2011, marking the first brand of its kind to hit the West Coast. The original concept was first created in 2000 in Amsterdam, where the bikes continue to be built and then licensed to select cities around the world. Social Cycle currently boasts two of the Dutch-style bikes, and offers lively tours in the downtown area as well as hourly rentals for custom events, such as bachelor parties, corporate events, team-building, tailgating and bar-hopping. The Social Cycle can be rented by the hour, with a two-hour minimum, and the group experience is priced at $200 per hour Friday through Sunday, and $185 per hour Monday through Thursday. That comes to just over $10 per person, per hour, for the 16-passenger bike tour.